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    string(3526) "Growth-focused product manager with a founder’s experience
- Expertise in B2B and B2C tech industries (productivity, data, games, ads, mobile)
- Leverage data-driven experimentation to drive growth. 
- Integrate marketing, data, and technology, fostering cross-functional team 
collaboration for driving growth.
Patricio HERVAS 
Senior Growth Product Manager
Product / Growth / Entrepreneur                 /in/phervas                @patohervas
Contact information
phervas@gmail.com
+33 6 38 31 72 35
linkedin.com/in/phervas
Reforge 
•Advanced Growth Strategy
•Monetisation + Pricing
•Retention + Engagement
Section4.com 
•Data & Analytics
•Customer Centred Innovation
•Brand Strategy
•Platform Strategy
•Product Strategy
Executive Master in Marketing 
& Sales 
USFQ Business School - 
Ecuador
2015 - 2017
Entrepreneurship Program 
Babson College - USA
Jul 2016
BA Economics & Finance 
USFQ - Ecuador & Kalamazoo 
College - USA
2001 - 2005
Languages 
English, French & Spanish
Citizenship 
France & Ecuador
Project Highlights
Wine GPT - 2024 : AI wine sommelier for personalised wine pairing and recommendations
•Wine selection and pairing with ease thanks to AI - www.winegpt.app
Animal-Tracker - 2018 : find lost or stolen animals with a LORA subcutaneous tracking device
•2nd Place Techstars' Startup Weekend Saint-Nazaire.
Social DMK - 2014 - 2017 : Social media management and CRM tool 
•Cut response time in Facebook by 50% thanks to « Inbox » Technology
Education
Relevant Info
Other interests
•RPG Gaming
•Volleyball
•Motorcycles
•Pizza Lover
•BBQ Master (asado)
Work Experience
Lighthouse (ex OTA Insight) - Data-Driven Hospitality Analytics Provider. (Belgium)
Growth Product Manager for all Org.   May 2022 - Feb 2023
•Introduced and evangelised the Product-Led Growth motion. Drove cross-
functional collaboration. Goal: to grow from 50M to 200M revenue.
•Led customer journey analytics: developed 30+ Looker dashboards for product 
and executive team: Product adoption, retention cohorts, win-rate explorer, etc.
•Improve trial-to-customer, activation, churn rates through user journey mapping.
MyScript - World Leader in Handwriting Recognition and AI. (France)
Growth Product Manager for Nebo app.   Feb 2021 - Feb 2022
•Led growth in acquisition, retention + engagement, monetisation. Improved 
revenue +5%, reduced Onboarding Churn -70%, Retention +16% (D14+).
•Implemented AB Testing for product-growth experimentation.
•App Store Optimisation (ASO for iOS + Android) and acquisition with Apple 
Search Ads. Organic downloads +30%, acquisition TTR +10% CR +8%
Beemoov - Web & Mobile Video Game Studio (France)
Marketing Director.   Apr 2019 - Feb 2020
•Led marketing, acquisition, customer support, and communications teams.
•Launched Rewarded Ads as a new revenue source. Expected +20% revenue.
•Restructured acquisition: superior ROAS with 40% less budget. AB-Testing.
DMK Studios - Boutique Digital Marketing Agency (Ecuador)
Founder / CEO.   Mar 2009 - Dec 2017
•Founded and grew a customer-centric digital agency . 1M+ revenue, +50% 
growth YoY.  - Clients : Nestle, Purina, DirectTV (AT&T), Gerber, others.
•Acquired by McCann Erickson.
Wines.Com.Ec - 1st Digital WineStore in Ecuador / CMO - CoFounder, 2011-2015 
Carpooling.EC - Startup like BlaBlaCar in Ecuador  / CEO - CoFounder, 2012
Nestlé - Leading Food & Beverages Company in EC  / Communication Specialist, 2006-2009
Ernst & Young - Audit Company / Financial Audit Assistant, 2005"
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